I conect arts & culture with new audiences through creative solutions.
I help media, brands and institutions to manage, define and comunicate their values and purposes.
I have been involved in most aspects of cultural promotion: editorial strategy, concept development, writing, data analysis, branded content, campaign promotion or social media management.
I am creative, curious and like to overcome challenges. I continually update my outlook. I am comfortable conceptualizing and implementing editorial strategies. I like to learn from others and also share what I have learned.
I design and develop creative strategies that connect experiences, ideas, people and products.
As digital editorial director of VEIN Magazine (A.B.H.F.F.Y.A. editorial group), I bring to life stories about Arts, Fashion, Music and Literature that put togheter artists, events and trends about past, present and future all around the world.
I conceptualize and implement cross media campaigns and solid networks -on/offline- with strategic approach and creative soul.
My experience in cultural communication began in Madrid fifteen years ago. From agencies such as Actúa Comunicación (2007/2009) and Promociones sin Fronteras (2009/2012), I worked to make our clients’ projects -Heineken Música or MySpace, Najwa Nimri or Vetusta Morla- relevant and reach their audiences.
In recent years I have also been able to work on media presence, public relations and product placement through jewelry firms such as Pena Jewels or Beatriz Palacios.
In the last ten years I have collaborated with media such as VEIN Magazine, S Moda/El País, Yo Dona/El Mundo, ID Spain, 20minutos/cultura, National Geographic Historia, El Duende, Fucking Young or Tentaciones/El País.
For nearly three years I also work like a weekly contributor for the cultural section of the newspaper 20minutos
My academic experience has revolved around strategic brand narrative and trends analysis.
Since 2017 I have been teaching in the course ‘Creativity and innovation in digital communication and networks’, taught by the Faculty of Information Sciences at the Complutense University of Madrid. In 2017 I also have had the opportunity to be the online tutor for the postgraduate course ‘Fashion Trends Analysis’, offered by the Villanueva University Center.
As an Arts and Culture Manager I have learned to design and develop creative leadership in handling audience diversity, sponsorships, community events or programs, including lectures, exhibitions, round tables, concerts and performances.
My first professional experience was at the Cervantes Institute in New York. As a project manager, I led the first Spanish edition of the storytelling program The Moth, as well as Hispanic American Fashion Culture, a program to give visibility to Spanish-speaking fashion professionals. Upon my return to Madrid I also collaborated with Centro de Arte Dos de Mayo. Currently I work to lead my own projects in collaboration with artistic and cultural institutions.